United Jewellers Ltd respects your privacy and is committed to protecting the personal information you have entrusted with us and considers major privacy principles and frameworks around the world, including EU General Data Protection Regulation 2016/679 (GDPR). The enhanced data protection rights stated in this Policy are a reasonable and proportionate way of achieving compliance as required by the EU General Data Protection Regulation, Data Protection Act 2018 and other privacy principles and frameworks.

This privacy policy is issued by Niquesa Jewellers Ltd (also referred to as "we”, "us” or "our” in this Privacy Statement) and provides information about our privacy practices including details of the personal data we collect, process, disclose and transfer as well as choices you can make and the rights you can exercise in relation to your personal data.

Who are we?

We are United Jewellers Ltd, a private company with a solid base of expertise and experience in the jewellery sector.

Our address: United Jewellers Ltd, 100 Hatton Garden, London, EC1N 8NX

You can contact us by post at the above address, by email at or by telephone on +44 (0)20 3198 0479.

We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.

How we collect your information?

United Jewellers Ltd collects information about you to provide our services or products. To enable us to deliver our services or products in the best possible way and to facilitate that, it is necessary for us to collect, process, and/or use the information as stated in this Policy. This means that the data collection is very much essential in fulfilling the relationship we have with you.

We may collect the following data about you:

  • Information that you provide by filling in forms on our site (our Website). This includes information provided at the time of registering to use our Website, registering to become a member (Niquesa Fine Jewellery), subscribing to our service or requesting further services, signing up for e-mail newsletters from our Website, completing forms or sending us emails or messages through our Website;

  • If you contact us, we may keep a record of that correspondence. We may also ask you for information when you raise a concern or report a problem with our site.

  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs, operating system, browser usage and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

We collect your personal data including information which identifies you personally, such as your first or last names, email address, postal address, telephone number, job title, and/or company name (“personal information”); and information that is about you but, by itself, does not identify you personally, such as the type of device you may be using (mobile, tablet, desktop) to visit or access our Website, your operating system, your web browser type, the pages on our Website you viewed, the frequency of your visits to our Website, your connection speed, and the date(s) and time(s) you may have visited our Website. We will be only collecting, using, maintaining, and disclosing your personal data where we are satisfied that we have an appropriate legal basis to do this. We only process your personal data on the following legal bases:

Legitimate Interest: We may process the personal data as necessary to pursue our legitimate business interests (except where such interests are overridden by the interests, rights or freedoms of the data subject) particularly for managing, developing and improving our products and services; supporting our customers; performing our marketing and sales operations; protecting our employees and assets; and ensuring compliance with laws and regulations.

Performance of a contract: We may process the personal data to enter into a contract and/or fulfil agreements with you or your organisations, including managing and delivering our services and products and allowing our customers to use our products/services and supplementary tools.

Consent: We may process the personal data with the consent of the data subject. In particular, where we cannot rely on an alternative legal basis or we are required by law to ask for your consent in the context of some of our sales and marketing activities, online data collection tools or surveys. At any time, you have a right to withdraw your consent by changing your communication choices, unsubscribing from our communications or contacting us.

Legal obligation: We may process the personal data to comply with applicable laws and regulations, establish or exercise our legal rights (for example, in connection with legal claims, compliance, regulatory and investigative purposes).

By connecting and interacting with us using social-media platforms like LinkedIn, Instagram, Facebook, YouTube or any other social-networking sites, United Jewellers Ltd may obtain information that you have authorised the social-networking sites to share with us (eg. public profile information, email address, comments, feedback, etc). These datas constitute personal information and is therefore subject to this Privacy Policy.

When you use our website

When you use our website to browse and make enquiries about our services and view the information we make available, a number of cookies are used by us and by third parties to allow the website to function, to collect useful information about visitors and to help to make your user experience better.  We may collect your IP address and use cookies, unless you configure your web browser not to accept them. We may use them for authentication purposes, analytics and to remember users’ settings. You can control the use of Cookies at the individual browser level; and at times, if cookies are disabled, certain features of the web pages may not work properly and may stop your access to certain information.

How we use and share your information?

We collect personal data only if required to provide our products or services, fulfil our legitimate business purposes and/or comply with applicable laws and regulations. Depending on your relationship with Niquesa Jewellers Ltd, we collect and process personal data as follows:

United Jewellers Ltd products/services: contact details and login credentials to enter into contract and fulfil agreements with you, provide support, manage and implement orders, deliver services and products, conduct quality controls, consult, develop and improve our products/services and ensure compliance with regulatory and legal requirements.

Sales and marketing: contact details, identification details, information necessary to purchase our products and services online including credit/debit card details, login credentials, profile, preferences, digital activity information and other information that may be relevant (e.g. information from publicly available sources) to serve the following purposes: sales and marketing; advertising; creating and delivering targeted advertisements and offers; conducting marketing campaigns; managing contacts and preferences; generating leads and opportunities; organising and managing events; and engaging in social media interactions.

Partner and supplier programs: contact information to manage relations with partners and suppliers; engage and deliver services and products to customers in which case Niquesa Jewellers Ltd may obtain personal data directly from the data subject or from our partners.

Online Data Collection Tools: digital activity information to enable efficient use of our websites, services; collect statistics to optimise the functionality of our website, products and services; enhance user experience and deliver content customised to user’s interests; and improve marketing and advertising campaigns.

Online forums and surveys: contact details, login credentials, comments and feedback for the following main purposes: engaging with partners and suppliers in online forums; conducting customer satisfaction and engagement surveys.

We will only share the information to our specified partners/third parties to make it possible for us to carry out the services requested by you. As part of our business operations, United Jewellers Ltd may disclose the personal data to our partners/third parties to facilitate the sales and delivery of our products/services. The partners/third parties are required by contract to hold the information obtained from United Jewellers Ltd confidentially and securely and process the information only for the specified purpose, unless otherwise authorised by you or applicable laws and regulations.

United Jewellers Ltd may provide links to websites, third-party applications, products, or services for your convenience or information with your consent. United Jewellers Ltd may offer social-media features that will allow you to share information with social networks and to interact with us on various social-media platforms. The third-party sites or their privacy practices are not controlled by United Jewellers Ltd.  We do not make any endorsements or representations about third-party sites. This Privacy Statement does not cover the personal data you desired to provide to or collected from you by third parties with your consent or shared by these third parties. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your personal data.

Except as described in this Privacy Statement, United Jewellers Ltd will not disclose the personal data with third parties without the consent of the data subject, unless for: (i) responding to duly-authorised information requests from police and governmental authorities; (ii) complying with law, regulation or court order; (iii) enforcement and protection of the rights and properties of United Jewellers Ltd; or (iv) protection of the rights or personal safety of our employees and third parties on or using United Jewellers Ltd property when allowed and in each case in compliance with applicable laws.

How long we keep your personal information?

In general, United Jewellers Ltd keeps personal data for the length of any contractual relationship and, to the extent permitted by applicable laws, after the end of that relationship for as long as necessary to perform purposes set out in this Privacy Statement, to protect we from legal claims and administer our business. When we no longer need to use personal data, we will delete it from our systems and records or take steps to anonymise the data unless we need to keep it longer to comply with a legal or regulatory obligation.

Your rights as a data subject

If you are a resident of the European Economic Area, you can contact the Data Controller in exercise of your data protection rights:

Contact details of the Data Controller.

United Jewellers Ltd, 100 Hatton Garden, London, EC1N 8NX

Tel: 44 (0)20 3198 0479.


  • As a resident of the European Economic Area, by law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. If we have asked for your consent to process your personal data, you may withdraw that consent at any time.
  • If we are processing your personal data for reasons of consent or to fulfil a contract, you can ask us to give you a copy of the information in a machine-readable format so that you can transfer it to another provider.
  • If we are processing your personal data for reasons of consent or legitimate interest, you can request that your data be erased.
  • You have the right to ask us to stop using your information for a period of time if you believe we are not doing so lawfully.
  • Finally, in some circumstances you can ask us not to reach decisions affecting you using automated processing or profiling.
  • To submit a request regarding your personal data by email, post or telephone, please use the contact information provided above in the "Who Are We" section of this policy.

Your right to complain

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so that we can address your complaint. However, you can also contact the Information Commissioner’s Office via their website at or write to them at:

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Updates to this privacy policy

We regularly review and, if appropriate, update this privacy policy from time to time, and as our services and use of personal data evolves. If we want to make use of your personal data in a way that we haven’t previously identified, we will contact you to provide information about this and, if necessary, to ask for your consent. However, we advise that you check this page regularly to keep up to date with any necessary changes.